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The Fashion Brand Owner's Meta Ads Planner

The Fashion Brand Owner's Meta Ads Planner

$85.00

Over the last 5 years, I've developed a planning tool that has helped me stay organized and on track with all my clients' ads. Now I'm excited to share it with you!

If you’re DIY’ing your Meta ads, this plug-and-play system is for you. Designed specifically for independent fashion brand owners, this Google Sheets tool helps you organize, plan, and optimize your Meta (Facebook & Instagram) ad creatives—without the guesswork.

What It Is:

A fully editable Google Spreadsheet built to streamline your creative process for Meta Ads. Whether you're running your first campaign or refining your strategy, this tool helps you map your assets, prep for testing, and clarify what needs to get made ahead of time so you’re not scrambling and guessing last minute.

If you run a small batch, values-driven, fashion brand, this is the kind of behind-the-scenes system that helps you market like a pro—without hiring an agency. Whether you’re promoting a drop, restock, or always-on product, this tool keeps you focused on what matters most: the creative.

Stop winging it. Start planning like the badass creative strategist your brand deserves.
Your ads (and sales) will thank you.

 

Who it’s for
  • Brand owner of small batch business in apparel, accessories or jewelry
  • You’ve been DIYing your Meta ads but are feeling scattered around how your past campaigns inform your next ones
  • You want a place of keeping track of settings, messages and media
  • You want to get more organized with your campaign efforts
  • You’re tired of having to go into Ads Manager to look up previous settings
Details
  • Pre-built planning framework based on high-performing structures
  • Editable content templates for primary text, headline, description & CTA
    Plug-and-play layout designed for copy-and-paste into Ads Manager
  • Campaign & ad set level tabs to keep testing, budgets and optimization events  organized
  • Best practices baked in (includes formatting tips for top-of-funnel ads)
  • UTM string formula – plug-and-play URL and UTM parameters for optimal tracking
  • Google Sheets format – collaborate with your team or contractors in real time
How it works

Instant Access:

Delivered as a Google Sheets file. You’ll get immediate access + instructions to copy and start using it today.

Why you need it
  • Saves time: No more messy docs, folders, or scattered screenshots—everything lives in one, structured hub.
  • Supports your creative workflow: Perfect for planning shoots, briefing freelancers, or organizing repurposed content.
  • Boosts performance: Planning with strategy = better creative = stronger results.
  • Confidence in execution: Know what you need, what works, and why—before you even open Ads Manager.

Why it's awesome.

NICHE EXAMPLES

Examples to guide and spark ideas. Created specifically for independent fashion founders, taking into account niche audiences, artisanal products, and values-driven branding.

PRE-BUILT FRAMEWORKS

Foundational and structural layouts that support marketing execution. So what you document can be directly used to generate campaign concepts.

CUSTOMIZABLE

Easily editable Google Sheet allowing you to tailor strategy to fit your campaign needs. Centralize messy, scattered info into one clear, structured hub.

DIY’ing your marketing?

Grab one of my templates and stay ahead for strategic campaign planning, budgeting and on-time execution.

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