The comprehensive guide to positioning in the niche fashion market.
Your fashion business needs more than purpose and ethical manufacturing. It needs a communication strategy. The My Brand, Products & Buyers Worksheet is a complete positioning framework designed specifically for sustainable and small-batch fashion founders who want to translate their creativity into clear, consistent, and conversion-ready marketing.
This digital template is split into three easy-to-use tabs:
1. Brand
Define your values, vision, strengths, inspirations, competitors, and dream customer—then learn how each answer connects directly to ads, email copy, and campaign strategy. Build a foundation for messaging that actually attracts the right audience (and repels the wrong one).
2. Product
Get crystal clear on what you make, how it’s crafted, what makes it unique, and how it’s sourced. Use your assortment, margins, materials, and release cadence to guide smart ad spend, campaign planning, and storytelling that resonates with conscious consumers.
3. Buyer
Map out detailed customer personas with demographics, psychographics, values, goals, anxieties, and spending habits. Each profile becomes a blueprint for how to write ad copy, design campaigns, and position your brand to speak directly to your ideal audience.
Why it’s unique:
Most of the time, these are 3 separate templates - “who are you?” "who do you serve?" and "what do you make." This one goes further, connecting all 3 to your marketing —so your answers become your brand positioning blueprint and a living guidelines doc you’ll return to every season.
What you’ll get:
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A customizable 3-part worksheet with real examples.
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A guide for turning your notes into a strategic positioning document.
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A practical foundation to inform ads, emails, funnels, and brand messaging.
For small-batch fashion founders, this isn’t just a worksheet—it’s the missing link between your creative vision and your marketing strategy.
Build your brand blueprint today and market with clarity, consistency, and confidence.
