CAMPAIGN MANAGEMENT

You need more eyes on your brand. You need sales. You are ready to partner with a pro who knows what they’re doing and understands your brand and customer. Let me take care of your Meta ads and email.

Book your free call

All management comes with....

CAMPAIGN OPS

Account management (Meta ads, Klaviyo or Mailchimp) — from setup, optimization, to A/B testing and analytics.

SPECIAL ACCESS

Get access to all my templates, including ad and email planners, brief decks and more, and access me 24/7 via a private Slack channel

BI-MONTHLY CALL

2x one hour video calls per month where we align on strategy, and review plans, work progress and performance.

Have a strategist and creative team already but need help with the technical/analytical side? Hire me just for the ops.

CAMPAIGN OPERATIONS

I'm the techie who sets up and schedules campaigns, maximizes performance using optimization tactics, and reports on outcomes. You or your creative team makes beautiful assets. I'll make sure they perform beautifully too with expert technical execution and optimization.

Manage My Campaigns

What you get

In addition to Campaign Setup and Configuration, Audience Targeting and Testing and Performance Management, you also get:

My Brand, Product + Buyer [Positioning Blueprint]
Campaign Brief Deck
Meta Ads Planner
Access to Messaging Planner
Access to Promo Calendar
Monthly Reporting

How it works

Either with the materials I provide or using your own, you share strategy / roadmap + creatives:

I ensure proper account setup, tracking, etc.
I build campaigns, audiences, ads and A/B tests
I produce creative mockups
We revise and I launch/ schedule campaigns
I run tests/ optimize and report on results

PRICING

Starting at $1,100 per month for 3 months

*management for up to 6 ad creatives per month w/ 1 revision per ad

NEW CLIENT SPECIAL: 1 Trial Month Before 3 Months Term

Starting at $800 per month for 3 months

*management for up to 3 emails per month w/ 1 revision per email

NEW CLIENT SPECIAL: 1 Trial Month Before 3 Months Term

CASE STUDY | CARAUCCI

SERVICES: Ad Strategy Consulting and Ad + Email Campaign Management

CARAUCCI brought me on in early 2025, and I was tasked with increasing Ad ROAS while decreasing Ad Spend as well as streamlining new arrivals email content strategy with the goal of increasing total conversion value.

METHODS. Analyzed past performance by campaign, audience and ad. Identified key areas of opportunity and optimization low-hanging fruit.

RESULT. Since implementing a more efficient optimization strategy for prospecting, expanding reach to new interest-based targets, and introducing Dynamic Product Ads in retargeting, we've lifted ROAS by over 40% from last year during same period. By testing content, the brand's new arrivals emails are more focused, strategic and have led to an average 24% increase in new arrivals email conversion value.

Need help with creative?

You shouldn't have to choose between campaigns that look good and campaigns that convert. You need both.

CAMPAIGN MANAGEMENT + CREATIVE

Perfect for brands with internal strategists or those working with agencies who need skilled execution support with a strong eye for fashion/ lifestyle aesthetics at a non-agency cost. You provide strategy and creative briefs, and I create, build, launch and optimize.

Let's Start a Creative Partnership

What you get

Everything in Campaign Operations PLUS:

Campaign Brief + Strategy
Ad asset production: on-brand, mobile and performance optimized copy, images and videos for all Meta ad placements
Email asset production: on-brand, mobile and performance optimized copy, images and GIFs for email

How it works

You provide campaign strategy, goals, assets
You complete My Brand, Product, Buyer worksheet
We review / revise my creative strategy
I build campaigns and audiences
I produce creative mockups
We revise until you're happy
I launch/ schedule campaigns
I run tests/ optimize and report on results

PRICING

Starting at $1,750 per month for 3 months

*creative and management of up to 4 ad creatives per month + 2-3 ad variations + unlimited revisions

NEW CLIENT SPECIAL: 1 Trial Month Before 3 Months Term

Starting at $1,450 per month for 3 months

*creative and management of up to 3 emails per month + unlimited revisions

NEW CLIENT SPECIAL: 1 Trial Month Before 3 Months Term

A little alchemy, a lot of analytics.

CASE STUDY | FIVE + DIAMOND

SERVICES: Strategy Consulting, Ad + Email Creative Execution and Campaign Management

My work with Five and Diamond began with evaluating assets. With an established brick-and-mortar customer base and a growing online cult following, the main challenge was prioritizing channels for development, to then address each activation using a data-driven approach. The result is an integrated omni-channel operation between the Klaviyo CRM solution and Facebook and Instagram advertising that consistently acquires new and nurtures existing customer relationships.

"While we were forced to downsize our marketing budget, Masha was still able to develop a successful paid ad conversion funnel for driving online sales on a small budget continuously. This helped us not only survive Covid but come out the other side ahead. Masha went above and beyond helping us to set up a Klaviyo account, integrated our email and social media strategy, identified key customer segments, and helped us clarify content and messaging across all marketing platforms."

~ Haley Lynn, Brand Owner

PERSONALIZED

You get straight-up support — no overhead, no slow replies, and no minimum income required.

FULL FUNNEL

Meta ads + email strategy, all rolled into one person (hi, that’s me) no need to juggle multiple freelancers or agencies.

NICHE-FOCUSED

Unlike other marketers, I specialize in the small batch consumer—your customer.

FAQs

We define goals, map out strategy, segment your audience, and align creative with your brand voice. You'll approve all content before launch, and everything lives in a shared folder.
I build and launch your ad or email campaigns with optimized visuals, copy, and structure—all tailored to your objectives.
I monitor performance and make data-driven tweaks to boost results—no guesswork, just smart adjustments.
You'll get clear reports with key takeaways, insights, and next-step recommendations for even stronger future campaigns.

For Campaign Management w/ Creative -

Be ready to share your campaign naming conventions, landing page URLs, brand and media assets—your best photos, edited videos and logo graphics.

For Campaign Management w/o Creative -

Be ready to share formatted ad and email assets, campaign naming conventions, landing page URLs and other details in a checklist I will provide.

I provide assignments designed to define your media, message and targeting strategy, but you will be responsible for leading your e-commerce sales strategy including promo offer amounts, incentives, etc. I will always suggest alternatives and provide explanations if necessary, but you will have the final say. Both of my campaign management services include light ad and email strategy, but If you need more in-depth strategic guidance, consider my Strategy Consulting service before investing in campaigns.

That depends on where you are with your marketing, but in best case scenario, tons of sales! If you’re just starting out, the workflow might look like this:

Month 1 - we build foundations, evaluate assets, define goals and set strategy
Month 2 - create, build and test audiences and creatives
Month 3 - launch, and optimize campaigns

By month 3, you will have a framework for attracting and converting prospects. If you already have the framework, strategy and system, I analyze your past performance and we jump straight into campaigning.

This depends on factors like Average Order Value and your growth goals. With new accounts, I start at $500 monthly spend until audiences are optimized and there's enough conversion data to scale up. A consistent $1K-$2K monthly spend for a year usually returns at least 3-4x in sales.

A unique ad is: