Take the guesswork out of your ad copywriting with this powerful Funnel Ad Copy Template, designed exclusively for boutique designers and sustainable labels. Built around a proven full-funnel framework, this editable spreadsheet helps you plan and execute messaging that moves customers seamlessly from discovery to purchase.
Here’s what makes it a game-changer:
Full Funnel Framework (TOF → MOF → BOF)
The template breaks down copy examples by Top of Funnel (Problem Unaware & Problem Aware), Mid Funnel (Solution/Product Aware), and Bottom of Funnel (Offer-Specific Messaging).
You’ll know exactly what type of content to share at each stage of the customer journey—whether it’s sparking awareness with your ethos, validating customer desires, spotlighting your product as the solution, or closing the sale with irresistible offers.
Completely Customizable
Every section comes pre-filled with real ad copy inspo (crafted for fashion brands) but is easy to tailor to your voice, values, and products. Swap in your own seasonal themes, offers, and brand language for a plug-and-play system that feels uniquely you.
Built-In Seasonality
Fashion is seasonal—your marketing should be too. This template includes season-specific copy prompts (spring, summer, fall, winter, and year-round) to help you align campaigns with launches, holidays, and buying cycles—no more scrambling last minute.
Why small-batch fashion owners love it:
It’s simple, adaptable, and made for the way independent brands market. Instead of chasing trends or struggling with blank-page syndrome, you’ll have a structured, flexible toolkit that makes selling your collections easier, faster, and way more effective.
Ready to streamline your marketing and boost conversions? This template is your new secret weapon.
