As a data-driven, strategic and creative campaign manager, I help artisanal fashion brand founders committed to craftsmanship and sustainability market and sell their products with Meta ads and email marketing. Fun facts about me: I’m an amateur designer teaching myself how to sew and a music nerd who hears sound when looking at fashion.
Impact-driven, growth-minded.
I bring a unique blend of legal education, retail e-commerce work experience and 20+ years of fashion industry research to my marketing. All stem back to a passion for storytelling.
In 1993, I moved to the US from post-communist Ukraine, and became instantly immersed in the visual stories told in print media. I collected print ads like they were artifacts. Analyzing fashion ad trends since then, through both a message and media lens, I’ve gained insights into how brand narratives shape culture. Today, I hope to share them in the form of little road maps showing where and how a fashion business can align on values with its customers.
Learn more about me here.
Why you should work with me.
CLARITY + ENERGY
Using my frameworks, I will build messaging and media plans for new audiences and existing customers. You won’t be burning out from creating, testing and optimizing.
FULL FUNNEL
I’m Meta ads + email strategy, all rolled into one person (hi, that’s me) - equal parts creative and analytical no need to juggle multiple freelancers or agencies.
NICHE-FOCUSED
By only supporting artisanal and sustainable brands, I understand small batch consumer psychology---making me valuable for competing in luxury and streetwear markets.
Crafting Quality, Building Trust
I work with niche brands committed to sustainability and a slower growth trajectory focusing on world class product quality, cutting edge design and long term customer relationships.
You source materials responsibly and publicly account for your labor practices. Your supply chain considers equity and fairness at every transaction.
You manufacture with the highest attention to detail, blending aesthetics with construction integrity. You believe in a deeper connection between people and handcrafted products and value the artisanal process.
Inclusive storytelling is at the core of your brand identity. Your customer base is a diversely rich tapestry of identities, interests, sizes and cultural backgrounds.
Ready to learn more?