We grow fashion that puts people and planet first.

We are strategists, marketers and designers growing sustainable and artisanal brands with ecommerce strategy that honors craftsmanship, sustainability and inclusion.

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We're on a mission to grow independent fashion.

"Independent designer brands are often at odds with the business models demanded by growth marketing agencies. Slow manufacturing means modern methods for scaling revenue don’t apply. Many agencies and marketers are trained to work with big budgets. But revenue can grow for slow fashion, just differently. That’s why I founded Airwave. I want brands trying to make a difference to have a stronger ecommerce presence and be more visible to conscious consumers. Growing ethical fashion is more important now than ever before.” ~ Marie Medvednik, Founder

Fashion Ecommerce Marketing

Meta Ads Campaigns: Targeted Facebook & Instagram ads crafted for sustainable fashion brands.

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Email Marketing Strategy and Campaigns: Build loyal, engaged audiences with campaigns that showcase your unique brand story.

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What Clients Are Saying

"I am not strong with analytics and couldn't keep up with Meta Ads creation and reporting. Now that we've been working together, these needs are supported and communicated to me in clear and easy format so that we can make future decisions to improve our marketing engagement across multiple platforms.
Cara Ucci
Fairfax, CA
“After I branched out into a new body of bridal jewelry I knew identifying a separate clientele would be crucial. Using a process of testing ads we narrowed in on the content and tags that got the best engagement, Marie targeted my potential audience quickly and efficiently, helping me advertise my new work to the people who wanted it. "
Miranda Hope
Los Angeles, CA
"Your responsiveness, breadth of knowledge and ability to pivot are things that I highly value. Also your understanding of the fashion industry makes you unique. You understand my target audience."
Womenswear Brand Owner
San Francisco, CA
"I could talk endlessly about our appreciation to have Masha on our team and would recommend her to anyone looking for someone reliable and innovative who can get the job done efficiently."
Haley Lynn
Portland, OR
"She excels at creating STUNNING graphics and innovative content. Marie has the ability to create successful high quality promotions on a small independent designer budget."
Ruby Bettencourt
San Francisco, CA
"What would have taken months or years to do organically was achieved in a couple of months of working with Marie. She advised me on the future creation of content and how best to take advantage of social media algorithms."
Jewelry Brand Owner
Los Angeles, CA
Thank you so much Marie. The value I am getting out of these classes is next level. I am really grateful for that. Looking forward to the next few classes."
Santosh Vala
Melbourne, AUS
"She was also able to walk me through the confusing hellscape of Facebook marketplace while I built out my online shop for IG. If not for working with Marie I would have been completely in the dark about what my customers responded best to and would have continued to waste time and money on the wrong content.”
Jewelry Brand Owner
Los Angeles, CA
"Marie's organizational expertise, capacity to analyze my target customers and create focused campaigns is exceptional."
Accessories Brand Owner
San Francisco, CA

Fashion marketing, tailor-made and funnel-optimized. 

PERSONALIZED

I can build from scratch, adapt to your systems and pick up where others left off. I am flexible, responsive and am happy to tailor approach to your business's growth stage.

FULL FUNNEL

My brain is trained to consider the impact of small pivots or adjustments on the entire funnel. That's why as a partner, my ability to switch between acquisition and retention thinking makes me especially valuable.

NICHE-FOCUSED

Unlike other marketers, I exclusively support sustainability minded DTC fashion businesses, and specialize in small batch consumer psychology.

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READY TO GET STARTED?

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