ABOUT
ABOUT
Hi, I’m Marie.
I help sustainable apparel, accessories and jewelry entrepreneurs compete in the global fashion marketplace.
Impact-driven and growth-minded, I bring a unique blend of legal education, retail e-commerce work experience and 20+ years of fashion industry research to my marketing. All stem back to a passion for storytelling.
In 1993, I moved to the US from post-communist Ukraine, and became instantly immersed in the visual stories told in print media. I collected print ads like they were artifacts. Analyzing fashion ad trends since then, through both a message and media lens, I’ve gained insights into how brand narratives shape culture. Today, I hope to share them in the form of little road maps showing where and how a fashion business can align on values with its customers.
Want to know more about me? Click here.
how i work
From plans to reports, you get copies of all my work. This includes campaign settings and plans, content, audience building, ad budgets, ad creatives, performance reports and timelines. That way, you always have access to my work progress without needing to wait for an email update.
COLLABORATION
Together, we can achieve great things. We’ll collaborate in a way where work progress is shared, milestones celebrated and roadblocks are key opportunities, with clear communication and transparency driving our outcomes.
INNOVATION
A passion for art, design and history continues to keep my finger on the pulse of global industry trend cycles. My media and message strategies aim to access the most discerning of customers: the creators themselves.
ACCOUNTABILITY
The only real currency is trust. Your success is my success. I can be counted on as your ads and email partner to tell you how it is, even if it means losing work. I hold myself accountable for execution, strategic advice, our communications and campaign results.
CRAFTSMANSHIP
Just like your products, my campaigns are meticulously crafted with audience, market, positioning, and offer in mind. Every detail is carefully considered, aligning on values at each customer touchpoint.
about you
I work with niche brands committed to sustainability and a slower growth trajectory focusing on world class product quality, cutting edge design and long term customer relationships.
TRANSPARENCY
Your sourcing and production is a balancing act between meeting quality standards and a cost that makes sense for the business and your customer. Your supply chain considers equity and fairness at every transaction.
SMALL BATCH
You manufacture sustainably with the highest attention to detail, blending aesthetics with construction integrity. You believe in the potential of a deeper connection between people and handcrafted products and value the artisanal process.
DIVERSITY & INCLUSION
Inclusive storytelling is at the core of your brand identity Your customer base is a diversely rich tapestry of identities, interests, sizes and cultural backgrounds.
Sounds like you?